General Idea T-Shirt

Printed in conjunction with Ecce Homo: The Drawings of General Idea, this t-shirt features a reproduction of an original t-shirt design hand drawn by Jorge Zontal of General Idea. AA Bronson partnered with the Drawing Center to recreate the original design, given as a gift in the 1980s, in celebration of the exhibition.

General Idea, a collective formed in 1969 by artists AA Bronson, Felix Partz, and Jorge Zontal, explored multimedia, conceptual, and performance work as a tool for engaging with common culture and its repressions.